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Sunday, 17 July 2011

Adventures in Capitalism: The 7 Steps of Storytelling for Entrepreneurs

As a proud graduate of Stanford I’m privileged to be part of the alumni mailing list, which includes a lot of the world's smartest, most creative people.

We've had a number of interesting discussions recently, ranging from 3D printing to the best source of "tiny balls" (don't ask). One of the most interesting has been the discussion about storytelling. One of my fellow alums reminded us of the following formula for an instant story:

·                  Once upon a time....
·                  And every day ....
·                  Until one day ....
·                  And because of that ....
·                  And because of that ....
·                  Until Finally ....
·                  Ever since that day ....
·                  And the moral is....

It struck me that this story template is extremely useful for entrepreneurs [writers]!

Source Chris Yeh

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